Prepared for Dale Figger · April 2026 · Pre-Launch
01Brand Strategy
Rent Core exists for real estate investors who want their rental properties managed with the same rigor they'd apply themselves — if they had the time. Every decision filters through one question: does this protect and grow rental income?
Target Audience
02Color System
Electric Blue
Primary
Slate Blue
Secondary
Vibrant Orange
CTA / Accent
Emerald
Success
Slate 900
Text Primary
Slate 500
Text Secondary
Slate 50
Background
Preview in Context
150+
Doors
98%
Retention
15 Days
Lease Time
4.9★
Rating
03Typography
Headings — Plus Jakarta Sans
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body — Inter
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Type Scale
Maximize Your Rental Income.
Why Phoenix Investors Choose Rent Core
Full-Service Leasing & Management
Whether you own one rental home or twenty — we handle everything from tenant screening and leasing to rent collection, maintenance, and financial reporting.
Why Rent Core
04Logo Concepts
Clean, bold wordmark. "Rent" in blue, "Core" in orange. The name IS the brand — maximum simplicity, scales everywhere.
Light · Dark · Favicon
Geometric keystone icon + wordmark. The keystone is the center stone in an arch — the piece that holds everything together.
Light · Dark · Favicon
Brand in Context
Business Card
Dale Figger
Founder & Managing Broker
(602) 555-0180 · dale@rentcorepm.com
rentcorepm.com
Social Profile
Rent Core Property Management
Investor-first property management · Phoenix & Tucson
Property Management · 1-10 employees
Email Signature
Dale Figger
Founder & Managing Broker
Rent Core Property Management
(602) 555-0180 · dale@rentcorepm.com
rentcorepm.com
Dale Figger
Founder & Managing Broker
Rent Core Property Management
(602) 555-0180 · dale@rentcorepm.com
rentcorepm.com
05Brand Voice
"We fill vacancies in 21 days or less."
"Your property is making you money or costing you money."
"See how your rental income stacks up against the market."
"8% management fee. No hidden charges. Here's what's included."
"Gilbert rental demand is up 12% year-over-year."
✓ Always Use
"Investor-first"
"Your property, our priority"
"Phoenix and Tucson metro"
"Get your free rental analysis"
"What's your property earning?"
✗ Never Use
"We're like family"
"Best in class"
"One-stop shop"
"We go above and beyond"
"Property management solutions"
06Homepage Design Preview
Desktop — 1440px
Phoenix and Tucson's investor-first property management company. We handle your rentals so you can focus on building wealth.
Free rental income estimate in 60 seconds.
No obligation · 60 seconds · Results emailed instantly
150+
Doors Managed
98%
Tenant Retention
15 Days
Avg. Time to Lease
4.9 ★
Investor Rating
Why Rent Core
Most property managers treat your investment like a task list. We treat it like a portfolio.
We analyze market rates monthly, optimize pricing, and minimize vacancy days.
Real-time owner portal. Monthly financials. No hidden fees, ever.
We know the difference between renting in Gilbert vs. Glendale.
What We Do
Professional photos, multi-platform listings, and showings that fill vacancies fast.
Credit, income, rental history, and background checks. Tenants who pay and stay.
Automated collection with online payments. Funds in your account by the 10th.
24/7 coordination with vetted, licensed vendors. Transparent pricing.
Monthly statements, year-end 1099s, and real-time portal access.
Move-in/move-out inspections and AZ landlord-tenant law compliance.
Get a free rental analysis. No commitment. No obligation. Just clarity on your investment.
Mobile — 375px
Phoenix & Tucson's investor-first property management company.
What's Your Property Worth?
Free estimate in 60 seconds.
150+
Doors
98%
Retention
15 Days
Lease
4.9★
Rating
What Could Your Property Be Earning?
Rent Core Brand Concept Board · April 2026